Chocolate Wars From Cadbury to Kraft

The Delicious True Story of the Early Chocolate Pioneers by the Award-Winning Writer, and Direct Descendant of the Famous Chocolate Dynasty, Deborah Cadbury in 'Chocolate Wars' Bestselling Historian and Award-Winning Documentary Maker Deborah Cadbury Takes a Journey Into Her Own Family History to Uncover the Rivalries That Have Driven 250 Years of Chocolate Empire-Building. in the Early Nineteenth Century Richard Tapper Cadbury Sent His Son, John, to London to Study a New and Exotic Commodity Cocoa. Within a Generation, John's Sons, Richard and George, Had Created a Chocolate Company to Rival the Great English Firms of Fry and Rowntree, and Their European Competitors Lindt and Nestle. the Major English Firms Were All Quaker Family Enterprises, and Their Business Aims Were Infused With Religious Idealism. in America, Milton Hershey and Forrest Mars Proved That They Had the Appetite for Business on a Huge Scale, and Successfully Resisted the English Companies' Attempts to Master the Ame